Forever, together with associates, began its success journey, by rapidly becoming the world’s largest grower and producer of stabilised aloe vera and aloe vera based products – a distinction still held today.

Aloe Vera (or Barbadensis Miller) is a succulent plant concealing a pure inner gel that has been used for centuries to improve health and enhance beauty.

Avoiding the use of herbicides and pesticides, Forever’s patented stabilisation process ensures aloe vera which is essentially identical to inner leaf gel, and because there is no dependency on any other supplier, the aloe quality is guaranteed.

Over the past 37 years, continuing to “stay ahead of the curve” by consistently developing new and often cutting edge products to add to their existing well established range… now used and endorsed by customers world-wide.

The versatility of this product means that aloe vera can be taken as a drink or applied to the skin. Starting with 100% inner gel, Forever add just enough other ingredients to produce a wide range of outstanding products, to include drinks, skincare, personal care and cosmetics, as well as supplements and weight management.

Not tested on animals, the product range is testimony to nature’s capacity to help us look and feel our best.

life balance

A balanced lifestyle combined with the purity of Forever’s aloe vera products will provide optimum health and vitality for that ultimate sense of wellbeing.

fitness & weight management

Fitness and weight management are key aspects of modern-day life, as people become increasingly conscious about the importance of healthy living. A fitter and healthier you, made easy with Forever.

beauty & wellness

Purity for skin and body. Forever’s luxury beauty and wellness range contains only the finest natural ingredients to leave your skin looking and feeling radiant. Using the purest form of aloe vera, these products enhance natural beauty to leave you looking and feeling your best.


animals & home

From animal to household products, the gentle formulas used within Forever’s specialist range allow you to lovingly care for the things that matter.

flawless by sonya

Infused with the goodness of aloe and the latest innovations that nature and science offer, flawless by Sonya products empower women from around the world to explore and express their individual perception of beauty.

complete money-back guarantee

You will have the right to cancel any order within 14 days of it being placed. In addition, we are so confident that you will love our products, that we offer a complete money-back guarantee. If you are not completely satisfied with any item, simply return the receipt to me together with the unused part of the product or empty containers, within 60 days of the date of purchase and I will refund the price paid.